Case Study · 01 · 2024

Agora. View what you want, when you want.

Role
UX/UI & Product Designer
Type
Concept · Self-initiated
Context
IT-Högskolan · 2024
Discipline
UX/UI · Product
Agora screen 1Agora screen 2Agora screen 3
/01

Empathize & Define

Concerning issues.

During our workshop it became evident to me that the vast amount of people had very little or no control over what their feeds were actually showing them. Current social media services are designed around showing you what they want, not what you want. They are by design, fostering an unhealthy environment that is made to keep you scrolling for as long as possible.

Excessive and intrusive advertising, disturbing content and bots were also mentioned many times. The fact that these issues were talked about with such normalcy surrounding them was very disturbing to me.

Social media today.

A few classmates and I hosted a workshop on the topic of social media. The goal was to gain insights into what our participants liked, disliked, and most importantly, how they felt about the experience overall and how it impacts their daily lives.

Social media workshop
/02

Ideate & Prototype

Thought process.

I wanted to address these issues and create a platform that is highly customizable and isn't solely focused on keeping you scrolling for as long as possible.

You should be able to filter content and create feeds of your own. See exactly what you want, when you want.

An algorithm shouldn't steer what you see unless you explicitly want it to.

Privacy is important. Your posts and profile should only be viewable to those you want.

Main page · Wireframe
Agora main page wireframe
/03

Features

Chronological vs algorithmic feed

Chronological or algorithmic.

With Agora you can choose if you want your feeds to show posts chronologically or algorithmically. Gone is the frustration of missing your friends' posts because the algorithm chose not to show them.

/04

Create and manage feeds

Build your own feeds.

Create entire feeds related to your hobbies, friends and family. Explore existing, curated feeds made by other users.

Manage your own feeds
/05

Post & profile visibility · Content filter

Visibility and content filter

You decide who sees what.

Filter out unwanted subjects and content with ease. Manage who can see your posts and profile - granular controls that put privacy back in your hands.

/06

Instant purchase & extra post info

With the instant purchase feature you can integrate clothing stores and upload direct links to individual clothing items - or entire outfits - within your post.